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Tesla referral program now in operation
In an e-mail to Tesla Model S owners on July 29, Elon Musk announced a Tesla referral program that will continue in effect until October 31, 2015. Here’s how it works. If you own a Tesla Model S,...
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Tesla revamps stores, adds apparel, gear ahead of Model X launch
Tesla is revamping its retail stores, making changes it hopes will help better educate the public about electric cars, and build stronger ties to existing customers. That means new interactive displays...
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Tesla referral program expanded
In a letter to Model S owners, Elon Musk told them the Tesla referral program was being expanded. Here’s what he wrote: “As you know, the Model S referral program was designed as an experiment, and so...
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New Chevy Volt ads target Prius and LEAF (Videos)
One of the problems for electric vehicle manufacturers today is that lots of customers really don’t understand what an electric car is or why they should want one. Frankly, many car dealers do not...
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How long can Tesla avoid paying for advertising?
Tesla Motors doesn’t advertise. But it does take advantage of the enthusiasm of its loyal owners, who post glowing comments about it on Facebook and Twitter constantly. Speaking of Twitter, Elon Musk,...
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Chevrolet committed to selling Bolt “the right way”
Chevrolet spokesman Shad Balch says his company is committed to selling its 200 mile, affordably priced Bolt “the right way.” What does that mean? Primarily, it means letting people get familiar with...
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Tesla announces new Model S customer referral program
Tesla has announced a new customer referral program for its Model S sedans. The program began November 1 and will end December 31, 2015. The person referred will get $1,000 off the price of the new car...
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Second Tesla customer referral program nets 5,000 new buyers
Tesla makes it a point not to advertise the way traditional car makers do. It relies exclusively on word of mouth and a carefully orchestrated publicity campaign that focuses on Twitter and other...
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Two brothers make an inspiring Tesla video that Elon Musk loves
The Freise brothers of Venice, California are aspiring film makers and Tesla devotés. Together, they have created a Tesla video that Elon Musk says he loves. Tesla Motors does not do any direct...
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BMW says the classic car sales model is a thing of the past
Ian Robertson is head of sales for BMW. He says, “Our business model will change more in the next five to seven years than it has in the last 100 years.” What changes does he foresee? First and...
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New Tesla video focuses on the silence of the Model S
Elon Musk likes to be a disruptive influence. So far, he has disrupted the auto business, the energy storage business, the solar panel business, and the space travel business. Little noticed among all...
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